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Customers have different personalities which influences their motivations to buy. One sales approach does not suit all your customers. That applies to your marketing efforts also.. How you approach your clients and how that is received depends on the personalities of both parties. Consideration of different strategies for more effective communication and marketing towards the different personality types will have an important influence on the effectiveness of your sales pitch and therefore the profitability of your organisation. TWP can help you on your way!

 

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